Nobody Likes Carousels On Your Website
You’ve probably seen lots, maybe even hundreds, of image carousels or slideshows (also called “rotating offers”). You might even like them. But, these can be bad for conversions.
The Nielsen Norman Group confirmed this in tests. They ran a usability test, giving users the following task: “Does Siemens have any special deals on washing machines?”
The information was on the most prominent slide, but the users didn’t see it — totally hit by banner blindness. Nielsen concluded that image carousels are often ignored.
Our brains have three layers. The oldest part is the one we share with reptiles, mostly concerned with survival. A sudden change on the horizon could be a matter of life and death.
Thus, the human eye reacts to movement, including constantly moving image sliders and carousels. This is not ideal unless the banner is the only element on your site. Moving banners can distract users from the rest of the site, such as products, categories, and member benefits, which require their attention.
Most people don’t pay attention to carousel ads, and even those who don’t get the full message. When a user visits your site, they may see a banner message that says “This summer… 50% off…” and then it’s gone. Usually, these banners slide by so quickly that the user doesn’t have time to read and view them.
As mobile devices have surpassed desktop computers in use, most users have become accustomed to various infinite-scroll social software, such as Instagram, Facebook, and TikTok.
You’ve probably seen lots, maybe even hundreds, of image carousels or slideshows (also called “rotating offers”). You might even like them. But, these can be bad for conversions.
The Nielsen Norman Group confirmed this in tests. They ran a usability test, giving users the following task: “Does Siemens have any special deals on washing machines?”
The information was on the most prominent slide, but the users didn’t see it — totally hit by banner blindness. Nielsen concluded that image carousels are often ignored.
Our brains have three layers. The oldest part is the one we share with reptiles, mostly concerned with survival. A sudden change on the horizon could be a matter of life and death.
Thus, the human eye reacts to movement, including constantly moving image sliders and carousels. This is not ideal unless the banner is the only element on your site. Moving banners can distract users from the rest of the site, such as products, categories, and member benefits, which require their attention.
Most people don’t pay attention to carousel ads, and even those who don’t get the full message. When a user visits your site, they may see a banner message that says “This summer… 50% off…” and then it’s gone. Usually, these banners slide by so quickly that the user doesn’t have time to read and view them.
As mobile devices have surpassed desktop computers in use, most users have become accustomed to various infinite-scroll social software, such as Instagram, Facebook, and TikTok.
You’ve probably seen lots, maybe even hundreds, of image carousels or slideshows (also called “rotating offers”). You might even like them. But, these can be bad for conversions.
The Nielsen Norman Group confirmed this in tests. They ran a usability test, giving users the following task: “Does Siemens have any special deals on washing machines?”
The information was on the most prominent slide, but the users didn’t see it — totally hit by banner blindness. Nielsen concluded that image carousels are often ignored.
Our brains have three layers. The oldest part is the one we share with reptiles, mostly concerned with survival. A sudden change on the horizon could be a matter of life and death.
Thus, the human eye reacts to movement, including constantly moving image sliders and carousels. This is not ideal unless the banner is the only element on your site. Moving banners can distract users from the rest of the site, such as products, categories, and member benefits, which require their attention.
Most people don’t pay attention to carousel ads, and even those who don’t get the full message. When a user visits your site, they may see a banner message that says “This summer… 50% off…” and then it’s gone. Usually, these banners slide by so quickly that the user doesn’t have time to read and view them.
As mobile devices have surpassed desktop computers in use, most users have become accustomed to various infinite-scroll social software, such as Instagram, Facebook, and TikTok.
