About Chiwu Lin

Chiwu is a product designer with 4 years of field experience, driven by a passion for integrating technology and the humanities. Previously worked at fitness tech startup, Decathlon, and Uber. He recognizes that both design and development share a common goal—solving problems + collaboration. With his practical background, Chiwu effectively bridges these disciplines, streamlining the process and saving valuable time for designers and developers.

During his time at work, he has helped Decathlon Taiwan revamp their e-commerce checkout interface and structure, optimized SEO through strategic design improvements with design system, enhanced internal B2B product, and hosted 10+ UX workshops for the digital and other teams. His expertise covers the entire design spectrum, from user research through to product launch.

His goal is to help companies save time by streamlining the design-to-development process, while creating aesthetically pleasing solutions for users. Also strive to foster a collaborative environment where team can contribute, connect, and grow together.

He is currently pursuing a master’s degree in Interaction Design at Emily Carr University, where his research focuses on interfaces in the AI era, including adaptive and generative technologies in interface and to develop future-focused solutions for education, sustainability, and user experience.

Experiences in the industry

xareGroup

Product designer

Nov 2022 - Aug 2024

Established a design system and implemented a UX design process, improving app performance by aligning interfaces with Apple Human Interface Guidelines and Google Material Design. Enhanced the login and registration experience, driving a 26% increase in user sign-ups.

Decathlon

Product designer

Mar 2021 - Nov 2022

Developed accessible e-commerce solutions following WCAG standards, integrated the global design system, and revamped the checkout flow, boosting conversion rates by 15%. Hosted 10+ UX workshops to promote user-centric design and advocated for digital accessibility and inclusivity within teams.

"…Chiwu has been playing a good role as a designer + semi-front end operator, passionate about implementing and learning different digital operation tools to be efficient at achieving goals…"

"…Chiwu has been playing a good role as a designer + semi-front end operator, passionate about implementing and learning different digital operation tools to be efficient at achieving goals…"

Former team member

Olly Liu

"…Chiwu has been doing the “design operations” role very well, which makes our team and outcomes better and faster…"

"…Chiwu has been doing the “design operations” role very well, which makes our team and outcomes better and faster…"

Former design team manager

Ya-chen Lu

"…Chiwu mainly focused on digital accessibility and eco-friendliness, ensuring that every digital product, including our E-commerce platform, design system, and marketing campaigns, was accessible to all sports enthusiasts…"

"…Chiwu mainly focused on digital accessibility and eco-friendliness, ensuring that every digital product, including our E-commerce platform, design system, and marketing campaigns, was accessible to all sports enthusiasts…"

Digital country leader at Decathlon

Yassine Belaïd

Uber

Marketing intern

Aug 2016 - Jan 2017

Designed visual branding for Uber’s “Stand By U” LGBT+ public welfare concert in 2016 and boosted visibility for partnered restaurants and salons in Taoyuan City, achieving a 200% increase in impressions within 3 months.

Fueling my soul after hours

When I'm not hustling at work, you can find me practically living at art museums! They're my therapy and a full-body inspiration blast for me. So, whenever I land in a new city, the first thing I do is hunt down the coolest museums and galleries to soak it all in.

Recently, I've been diving into outdoor adventures like SPARTAN races and trail running. Turns out, pushing my limits in nature is another awesome way to get inspired and meet new people who share the thrill. It's a fantastic way to explore different places and connect with folks from all walks of life.

Gamifying Solutions making problem-solving fun with UIs

Chiwu's website

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Chiwu's website

join me thoughout my design journey

File

Assets

Pages

Design system

Product design

Links

Connection

Social media

Contact

Chiwu's website

join me thoughout my design journey

File

Assets

Pages

Design system

Product design

Links

Connection

Social media

Contact