About Chiwu Lin
A systems-thinking Product Designer who scales design impact through architecture, not artifacts
I build design systems and workflows that compound: turning one solution into many
At xareGroup, my design system architecture increased team velocity 3x and drove 26% growth in user conversions
At Decathlon, my accessibility-first localization framework boosted checkout success by 15% across 8 markets
Experiences in the industry
xareGroup
Product designer
Nov 2022 - Aug 2024
Built first design system from zero, spanning 80+ components across iOS and Android, which scaled design operations for 3 product teams and directly contributed to a 26% increase in user sign-ups through a redesigned login flow that I A/B tested and validated with engineering.
Decathlon
Product designer
Mar 2021 - Nov 2022
Adapted global design system for Taiwan while integrating WCAG 2.1 AA accessibility standards and local payment methods, redesigned the checkout flow to achieve a 15% conversion lift, and scaled this framework across 8 APAC markets with 92% component reuse while leading 10+ cross-functional workshops on inclusive design.
Former team member
Former design team manager
Ya-chen Lu
Digital country leader at Decathlon
Yassine Belaïd
Uber
Marketing intern
Aug 2016 - Jan 2017
Designed the visual identity system for Uber's "Stand By U" LGBT+ campaign across event branding and partner collateral for 20+ Taoyuan businesses, achieving a 200% increase in campaign impressions within 3 months during Taiwan's marriage equality movement.
