About Chiwu Lin
Chiwu is a product designer with 4 years of field experience, driven by a passion for integrating technology and the humanities. Previously worked at fitness tech startup, Decathlon, and Uber. He recognizes that both design and development share a common goal—solving problems + collaboration. With his practical background, Chiwu effectively bridges these disciplines, streamlining the process and saving valuable time for designers and developers.
During his time at work, he has helped Decathlon Taiwan revamp their e-commerce checkout interface and structure, optimized SEO through strategic design improvements with design system, enhanced internal B2B product, and hosted 10+ UX workshops for the digital and other teams. His expertise covers the entire design spectrum, from user research through to product launch.
His goal is to help companies save time by streamlining the design-to-development process, while creating aesthetically pleasing solutions for users. Also strive to foster a collaborative environment where team can contribute, connect, and grow together.
He is currently pursuing a master’s degree in Interaction Design at Emily Carr University, where his research focuses on interfaces in the AI era, including adaptive and generative technologies in interface and to develop future-focused solutions for education, sustainability, and user experience.
Experiences in the industry
xareGroup
Product designer
Nov 2022 - Aug 2024
Established a design system and implemented a UX design process, improving app performance by aligning interfaces with Apple Human Interface Guidelines and Google Material Design. Enhanced the login and registration experience, driving a 26% increase in user sign-ups.
Decathlon
Product designer
Mar 2021 - Nov 2022
Developed accessible e-commerce solutions following WCAG standards, integrated the global design system, and revamped the checkout flow, boosting conversion rates by 15%. Hosted 10+ UX workshops to promote user-centric design and advocated for digital accessibility and inclusivity within teams.
Former team member
Former design team manager
Ya-chen Lu
Digital country leader at Decathlon
Yassine Belaïd
Uber
Marketing intern
Aug 2016 - Jan 2017
Designed visual branding for Uber’s “Stand By U” LGBT+ public welfare concert in 2016 and boosted visibility for partnered restaurants and salons in Taoyuan City, achieving a 200% increase in impressions within 3 months.
Fueling my soul after hours
When I'm not hustling at work, you can find me practically living at art museums! They're my therapy and a full-body inspiration blast for me. So, whenever I land in a new city, the first thing I do is hunt down the coolest museums and galleries to soak it all in.
Recently, I've been diving into outdoor adventures like SPARTAN races and trail running. Turns out, pushing my limits in nature is another awesome way to get inspired and meet new people who share the thrill. It's a fantastic way to explore different places and connect with folks from all walks of life.