Chiwu Lin — Senior Product Designer Portfolio

Designing for growthShipping at scale

Translating high-complexity ecosystems into effortless user journeys. Bridging design, AI, and engineering. Currently building the sensory future at Aromatech.

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Plugzio

Product Designer Co-op2025

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The Scalable EV Charging Ecosystem

A B2B2C platform bridging the gap between property managers and EV drivers.

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Fitbutler

Senior Product Designer2022-2024

Systematic Growth.expand_content

Systematic Growth.

Architecting a scalable design system to drive a 26% increase in acquisition.

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Decathlon

Product Designer2022-2024

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Transaction, Simplified.

Rethinking Decathlon’s checkout ecosystem. Elevated system usability (SUS) from 68 to 94 and drove a 15% conversion surge.

Scaling Taiwan's Largest Sports E-Commerceexpand_content

Scaling Taiwan's Largest Sports E-Commerce

Led design system localization for Taiwan's largest e-commerce platform redesign for 2M active users, 30M monthly visits. Scaled the system from core commerce to membership and loyalty products, enabling consistent growth experiences across the full ecosystem.

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Uber

Marketing Intern2019